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The Macbeth ColorChecker is the defacto standard for quality control, profile building and as a printing guide. This target is available in the "standard" size or a convenient "mini" size which fits easily in camera bags for use onsite. The mini size contains the same patches in the same order as the standard size so your software doesn't need to know the difference. Also, the gray patches on the ColorChecker are considered some of the most neutral available - more neutral than most Kodak targets. For gray balance on digital cameras, this target is a must-have.
The White Balance card is a full-size version of the white reference square on the standard ColorChecker. This white is scientifically engineered to provide a precise, uniform surface that is spectrally neutral in all types of light conditions.
The Custom Grayscale card is an 8/5 x 11", spectrally neutral three-step grayscale card engineered to provide quick studio lighting balancing. This card is used to quickly determine the maximum lighting ratio for the fill and main lights in the studio.
Shown above: Grayscale Card and Mini ColorChecker (standard has same color patches as mini, but it's 8.5 x 11")
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