Introducing CHROMiX MaxwellAll your color, anytime, anywhere.


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If you care about color and are struggling with color management, we can help.

If you have comments or problems, please let us know.

ColorThink Pro has arrived. Go 'whoa!' all over again.
  • May 28, 2014

    We have posted new reviews of the latest generation of NEC displays for high end color work.  The PA242W, PA272W, and PA302W make use of LED's in their backlighting.  

    The use of LED's makes for some notable improvements, such as an even larger color gamut than before, more consistency between monitors, better white point rendering, lower power consumption.  Check them out:

  • Mar 27, 2014

    This past November, Maxwell reached a milestone of having received 100 million measurements!

    To celebrate this, CHROMiX provided fancy cake for attendees at the 2013 PIA Color Management Conference (in Phoenix, AZ on December 8th). This is the same trade show where we originally announced Maxwell seven years ago.   It was a perfect place and time to mark this great milestone.  It was also some excellent cake.  Lots of people came by, had some cake and took a look at Maxwell.    

    As of today, Maxwell is at 114 million measurements and climbing!

  • Jan 16, 2014

    Seattle fans are quite proud of being the "12th" man on their Seattle Seahawks football team.  As American football goes into its playoff season, the team has home-field advantage for all of its playoff games - and this is quite an advantage as our football stadium is famous for being the loudest in the country.  We are seeing the number 12 with blue and green all over the city - including on our downtown office buildings at night.   This is the Russell Investments Center building in downtown Seattle photographed by David Rosen of SlickPix Photography.

  • Oct 25, 2013

    With the announcement by Apple of their new operating system Mavericks (OS 10.9) - and especially because it's free - and available for upgrade from many older OS's.... it's time to issue our customary warning about upgrading.

    We always recommend that people hold off for at least a few days or weeks before upgrading to any new OS release. That just gives some time for the app developers to see what's happening in the final OS release and then come out with an update of their app.

    It is tempting to think that since app developers would have access to beta versions of the OS, they should be able to update their software as soon as the OS update comes out. In practice we find that this does not happen in this color management industry. I know of some companies who make a policy of never updating their software until the final release of any new OS update - specifically because they have been burned in the past by (unannounced) last minute changes by Apple.

    Concerning CHROMiX software products on Mavericks, we have found no problems.

    But for other software, be cautious before you leap, listen to the scuttlebutt around the forums, find out how others are making out on the new OS, see if your favorite apps have updates to handle the new OS, and then make the jump when the water's safe.

    Update: X-Rite has found that their XRD software requires an update for compatibility with Mavericks.

    You can find out more from this page.
  • Oct 04, 2013

    This is an interesting example of the color trademarking activities we've mentioned in lectures and newsletter articles before.

    It appears that both Cadbury and Nestle want to be able to use the color purple for selling candy.

    From the color geek point of view it's interesting to note that:

    a) the color was specified as Pantone 2865c and
    b) Cadbury lost because their "formulation does not comply with the requirements for trademark registration"

    Presumably that's color formulation and not chocolate...

    Apparently the judge thought that "To allow a registration so lacking in specificity, clarity and precision of visual appearance would offend against the principle of certainty"

    I wonder if specifying the color in CIELab would have helped?

    We were alerted to the story on the BBC News website but there's a bit more detail on the WSJ website